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our team

our team
Say hello to our team

Meet our specialist teams

Residents team

We're proud of our people

We are lucky to have a business full of passionate, skilled and friendly people, who all help to make Placefirst what it is.

At Placefirst we design, develop, let and manage the neighbourhoods we create, and we have a specialist in-house team to handle every step of the journey.

These teams include:

  • Resident services team
  • Maintenance team
  • Lettings team
  • Finance team
  • Development team

Our senior team

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David Mawson

Chief Executive Officer

An experienced Executive Director with a record of delivering organic development & profitable growth.

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Darran Lawless

Development Director

Chartered surveyor with over 30 years experience, Darran is responsible for driving UK growth.

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Lukman Sabir

Finance Director

Experienced Finance professional and Chartered Management Accountant with substantial residential property knowledge.

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Anna Hwang

Chief Investment Officer

A charted surveyor and responsible for developing and executing Placefirst’s strategy.

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Ian Chatburn

Customer Experience Director

A qualified member of Propertymark, Ian brings over 15 years experience in the industry.

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Henry Marshall

Investment Director

With 15 years' experience in real estate investment, Henry is responsible for Placefirst's expansion geographically, including working with third party delivery partners.

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Martin Donohue

Commercial Director

Extensive experience in financial, legal and commercial matters specialising in the residential sector.

Phil Jones - Placefirst

Phil Jones

Project Director

A chartered builder responsible for the safe delivery of all Placefirst projects.

Ian McDonald - Placefirst

Ian McDonald

Head of Maintenance

Construction professional leading on responsive maintenance.

Susan Richardson - Placefirst

Susan Richardson

Head of HR

A fellow of the CIPD, with a degree in Housing Studies. Developing people related strategies that underpin organisational development.

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Kirsty Jolley

Head of Marketing

Marketing and communications professional, specialising in brand and engagement within the property sector.

Craig Forster - Placefirst

Craig Forster

Head of Finance

Big-4-trained Chartered Accountant, with significant experience in residential and commercial property industries.

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Alun Davies

Head of Planning

A chartered town planner with over 13 years of Planning experience.

Cesar Paniagua - Placefirst

Cesar Paniagua

Head of Business Intelligence

Finance professional. Focused on market and performance analysis to drive business improvement and planning.

Sheryl Ainsworth - Placefirst

Sheryl Ainsworth

Head of Resident Services

Committed to building strong resident relationships and improving satisfaction.

Graeme Mill - Placefirst

Graeme Mill

Head of Design

A Chartered Architect. Oversees the design process for all Placefirst projects from concept stage to completion.

Spotlight on resident services

Our award winning resident services managers are dedicated to providing exceptional customer service to our residents, and they love what they do. Whether it's meeting you on moving day to show you how your new home works, this is a fun and varied role and lets our RSM's build great relationships.



Resident Services Manager for Welsh Streets



Head of Resident Services



Resident Services Manager for Skye Edge, Gell Street and Cross Heath Grove

What our team say about us


Current vacancies

This is a busy and exciting time to join Placefirst, and we have a number of roles available.

Decor details

Senior Credit Controller

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Placefirst neighbourhood

Resident Services Manager

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Elevate neighbourhood

Various site based roles at our Welsh Streets Neighbourhood

Contact Us

Awards and accreditations