our team
We're proud of our people
We are lucky to have a business full of passionate, skilled and friendly people, who all help to make Placefirst what it is.
At Placefirst we design, develop, let and manage the neighbourhoods we create, and we have a specialist in-house team to handle every step of the journey.
These teams include:
-Resident services team
-Maintenance team
-Lettings team
-Finance team
-Development team
-Marketing team
-Data intelligence team
-Investments team
-Credit control team
Our senior team
David Mawson
Chief Executive Officer
An experienced Executive Director with a record of delivering organic development & profitable growth.
Phil Jones
Project Director
Project manager with over 6 years experience, Phil is responsible for driving UK growth.
Lukman Sabir
Chief Finance Officer
Experienced Finance professional and Chartered Management Accountant with substantial residential property knowledge.
Anna Hwang
Chief Investment Officer
A charted surveyor and responsible for developing and executing Placefirst’s strategy.
Henry Marshall
Investment Director
With 15 years' experience in real estate investment, Henry is responsible for Placefirst's expansion geographically, including working with third party delivery partners.
Martin Donohue
Commercial Director
Extensive experience in financial, legal and commercial matters specialising in the residential sector.
Kirsty Jolley
Head of Marketing
Marketing and communications professional, specialising in brand and engagement within the property sector.
Ian McDonald
Head of Maintenance
Construction professional leading on responsive maintenance.
Susan Richardson
Head of HR
A fellow of the CIPD, with a degree in Housing Studies. Developing people related strategies that underpin organisational development.
Anne Malone
Head of Lettings
A wealth of experience in the BTR sector, supporting the lettings team on the lease up of pre-exisitng developments and processes for upcoming handovers.
Craig Forster
Head of Finance
Big-4-trained Chartered Accountant, with significant experience in residential and commercial property industries.
James Roxborough
Head of Development
A Development & Acquisitions Specialist with over a decade of experience delivering projects across UK and international locations.
Cesar Paniagua
Head of Asset Performance and Analytics
Finance professional. Focused on market and performance analysis to drive business improvement and planning.
Sheryl Ainsworth
Head of Resident Services (MARLA / ANAEA)
Committed to building strong resident relationships and improving satisfaction.
Graeme Mill
Head of Technical
A Chartered Architect. Oversees the design process for all Placefirst projects from concept stage to completion.
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Dominic White
Head of Project Management
A chartered surveyor responsible for the safe delivery of all Placefirst projects.
Spotlight on resident services
Our award winning resident services managers are dedicated to providing exceptional customer service to our residents, and they love what they do. Whether it's meeting you on moving day to show you how your new home works, this is a fun and varied role and lets our RSM's build great relationships.
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Dave
Resident Services Manager for the North East.
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Sheryl
Head of Resident Services
Mohamed
Resident Services Manager for Yorkshire and the Midlands.
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