Single-family rental specialists Placefirst have an ever-growing portfolio of over 1,500 homes throughout the UK and have exciting growth plans. Placefirst manage thriving neighbourhoods of quality rental homes across the country with a mix of new build and innovative refurbishment and single-family rental homes and apartments. The team at Placefirst handle every step of the journey in-house from designing, developing, letting, and managing the properties.

Placefirst will be attending the second annual UKREiiF event to provide a business update to the industry and build connections across the sector and are due to deliver a thought leadership session to a plethora of investors, local authorities, occupiers, and other developers, to do just that.

Commenting on the partnership, David Mawson Chief Executive Officer at Placefirst said: “We found last year’s UKREiiF to be hugely beneficial, so we are excited to be involved in a significant capacity for the 2023 event. It will be a fantastic opportunity to discuss the single-family rental market and wider trends in the property sector and we look forward to spending time with our industry peers. We are also looking forward to meeting with local authorities who see the benefit of working with institutional BTR operators.”

Keith Griffiths, Chief Executive Officer and Founder of UKREiiF, said: “We’re thrilled to have Placefirst on board for this year’s UKREiiF event.”

“UKREiiF is the place to build those connections with potential clients and to learn from and share ideas with other like-minded businesses, and Placefirst will have the opportunity to form those relationships over the course of the three-days in May.”

Led by property events company Built Environment Networking and supported by some of the biggest UK property and infrastructure companies, the annual UKREiiF event will be held in Leeds on 16-18 May 2023. The forum will attract inward investment, generate economic growth, and drive a more sustainable and inclusive culture within the property and construction industries.

Find out more: https://www.ukreiif.com/event/ukreiif-annual-event-2023/

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The £16m BTR project has been designed to transform the former multi-storey car park into high-quality homes and if planning permission is granted will deliver a mixture of one and two-bedroom apartments over nine-storeys.

Designed in partnership with JM Architects, the proposed scheme takes inspiration from the town’s rich heritage and would deliver high-spec, energy efficient homes using a fabric first approach and renewable technologies. There would also be an electric car club for residents.

The landscaping around the site would improve public realm, with planting areas and new trees, integrating with the Council’s wider Cow Green Highway Improvements.

Placefirst is working with West Yorkshire Combined Authority (WYCA) and Calderdale Council on the delivery of the development. The online public consultation invites comments and feedback from local residents to help shape the scheme. Once the public consultation is complete, the final planning application will be submitted to Calderdale Council in November. Work is expected to begin mid 2023 if approved.

The proposal is a major step towards Calderdale’s vision for Halifax as a vibrant place to live, work and visit, and builds on previous successful regeneration projects including Dean Clough, the Piece Hall and Square Chapel. Plans dovetail with future ‘Calderdale The Next Chapter’ proposals for the town centre such as the refurbishment of the bus station which is already underway and the train station gateway.

Cow Green continues Placefirst’s commitment to the single-family rental sector in Yorkshire, and would follow in the footsteps of other successful Placefirst schemes in the region that offer high-quality homes for rent including ‘Cross Heath Grove’ in Leeds, and ‘Skye Edge’, a thriving family community of 113 new build homes with incredible hilltop views across Sheffield.

James Litherland, planning and development manager at Placefirst commented: “After hard work and collaboration with Calderdale Council and West Yorkshire Combined Authority, we are delighted to be in a position to share our plans with the public ahead of planning submission. We want to set the standard for high-quality energy efficient apartment living in Halifax town centre. We hope the consultation reaches as many stakeholders and residents as possible so we can take comments into account before a planning application is submitted”.

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Placefirst will deliver 42 high quality one and two bed apartments at the £4.5m development. This scheme will add to the 107 homes that Placefirst has already built in Morecambe, when work began in 2016 near the famous promenade.

Key members of the Placefirst project team were joined on site by Lancaster City Council and construction partner Tyson Construction, to mark the start of the works.

The scheme will replace a series of terraces and commercial premises on brownfield land. Resident parking and landscaping with integrated planting along Bold Street will feature in the new development, as well as EV charging points, bike storage and photo voltaic panels.

Placefirst worked in partnership with Church Lukas Architects to design the scheme and has appointed Tyson Construction who will use local tradespeople to build the development.

Work is expected to be completed in 2024 and will build on Placefirst’s strong track record in the north west including the iconic Welsh Streets in Liverpool and the recent completion of 53 high-quality apartments at Elevate in Manchester.

Committed to creating quality homes for the single-family rental market, Placefirst manages every aspect of their developments, from the first rental enquiry through to fully managing and maintaining each home and neighbourhood. Each development has a dedicated resident services manager and renters are guaranteed a characterful, well maintained, high-quality home for as long as they like.

Phil Jones, project director at Placefirst commented: “We are delighted to start work on this project in Morecombe. This Bold Street site is a fantastic regeneration opportunity and will bring new life into this area of Morecombe. It’s fantastic to see our portfolio of high quality homes in the north west continue to grow, and we look forward to seeing the scheme develop.”

Councillor Cary Matthews, cabinet member with responsibility for housing, said: “After many years of trying to find a solution for this site, I’m pleased to see work starting on these new apartments. Morecambe is a regeneration priority for the council and this new development will be a much-needed improvement.”

Jeremy Whittle, managing director for Tyson Construction, commented: “We are delighted to be working alongside Placefirst as construction partner for this project. Tyson Construction has an excellent track record of delivering high quality projects such as this, and we look forward to delivering 42 quality apartments, expected to complete in 2024.”

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Located six miles west of Durham city centre, the scheme will deliver 89 high quality homes for long-term rent; a mix of 54 bungalows, the largest delivery in a generation, and 35 three-bedroom houses.

The start of construction was marked by a ground-breaking ceremony which was attended by key members of the Placefirst project team and representatives from Durham County Council.

Placefirst has worked with architect POD Newcastle and landscape architect Southern Green to design a scheme which will transform the two-hectare brownfield site. 

Placefirst’s commitment to placemaking and sustainability is showcased through the masterplan which is landscape-led with the retention of high value oak trees and a network of shared green spaces for residents to enjoy.

As a multigenerational community, the development will provide a boost to the village, benefitting local services, businesses and amenities. The site’s proximity to the open countryside and green space will be attractive to new residents, and the site is also well connected to surrounding towns and Durham city centre. 

The Oaks represents Placefirst’s continued dedication to providing quality homes to the single family rental market, and builds on its strong track record of creating communities in the North East region including The Green in Hartlepool, which transformed three streets of Victorian houses, and Scholar’s View, a new build neighbourhood of 116 homes in Hetton-le-Hole, Sunderland.

Placefirst is responsible for every aspect of the home and neighbourhood. Each development has a dedicated resident services manager and renters are guaranteed a characterful, fully maintained, high-quality home for as long as they like. Work at The Oaks is expected to complete in late 2024.

James Litherland, planning and development manager at Placefirst commented: “We are proud to commence work at Esh Winning, a project that will bring new life to the site and deliver 89 high quality homes for rent to the North East. The team have worked hard to bring this development together and we’d like to thank them as well as Durham County Council who have shown great enthusiasm throughout.

“With a proven track record of placemaking and regeneration, we are pleased to be bringing new single-family rental properties to the area which will make a lasting positive impact on the community. We look forward to work completing in late 2024.”

Cllr James Rowlandson, Durham County Council’s Cabinet member for resources, investment and assets, said: “We are pleased to see work getting underway on this development and look forward to its completion. Having access to good quality housing is vital to the wellbeing of our residents.

“With a mixture of bungalows and houses for single families and new homes for rent, this scheme will help to meet local needs”.

Cllr Jean Chaplow commented: “I have been campaigning for the delivery of bungalows on this site for a long time so I am delighted to see work start. On behalf of the ward councillors I’d like to thank Placefirst for their commitment to this project. We are pleased they will be maintaining the existing oak trees as part of the landscaping, and I look forward to seeing the neighbourhood complete in 2024.”

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Located in Exchange Quay, the 4,100 sq ft space has been fully redesigned to create a fresh, flexible and collaborative environment for employees. 

Placefirst worked with Braithwaite Group to complete the fit out for the new office, which includes multiple new meeting rooms with new technology, a high spec kitchen, and bespoke meeting pods.

The in-house team also collaborated with NoChintz to bring the new brand to life in the interior design, focusing on the overall styling and communal zones.

The office comprises a core open plan layout of fixed desks, various breakout areas and hot desking to encourage collaborative and flexible working, as well as a range of private meeting rooms. The kitchen is on brand with the spec that is installed in all Placefirst homes, and a bespoke navy sofa that was handmade in Manchester sits in the entrance area. 

The office move comes at the same time as launching the new Placefirst brand, marking a new era for the SFR provider. Placefirst collaborated with Manchester based agency True North on the brand project. The new brand reflects Placefirst’s core vision of creating high quality neighbourhoods for rent across the UK, making renting stress-free so residents can get more joy from their homelife. 

Placefirst has recently hit a milestone of 1,500 homes with a projection of reaching 6,500 by 2026. Key projects include the recently completed ‘Elevate’, an £8m apartment scheme in Manchester which was 85% pre-let, and developments at ‘Skye Edge’ in Sheffield and ‘Scholars View’ in Hetton-le-Hole, both of which will complete this summer.

Committed to creating thriving communities with a strong sense of place, Placefirst is responsible for every aspect of the home and neighbourhood. Each development has a dedicated resident services manager and renters are guaranteed a characterful, fully maintained, high quality home for as long as they like.

David Mawson, chief executive at Placefirst comments: “This is an incredibly exciting time for the business following a year of record growth. We’re proud to have expanded into our brand new office to support our teams.

“A new era for Placefirst, this rebrand and relocation paves the way for our next phase of growth where we expect to reach 6,500 homes across the country by 2026, and continue to extend our track record as leaders in the build-to-rent market. We are committed to creating best in class neighbourhoods, and high-quality rental homes where people love to live and want to stay for the long term.”

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